HALO

While other entertainment brands activated on the grounds of SXSW, we helped Paramount+ stand out from the clutter by leveraging the biggest billboard at our disposal: the skies of Austin. With many claiming that the Halo drone show was the best thing they’d seen at SXSW, it wasn’t long before our Texas spectacle became a global phenomenon. Halo The Series became the most-watched series premiere ever on Paramount+ platform, while our “dystopian-yet-impressive” (The Hollywood Reporter) stunt reimagined experiences for the masses and proved that, when it comes to promotion, not even the sky’s the limit.