KEEPING FORTNITE FRESH

It’s hard to stand out in the gaming world of Fortnite where millions of players battle, but we managed to do it. How? By dropping into the game, destroying freezers and letting the world know that Wendy’s DOESN’T. DO. FROZEN. BEEF.

“We clearly came here with the world looking at us thinking ‘Dream Crazy’ was going to win the Grand Prix. And honestly, I think we all thought that was going to happen,” Pereira admits. “But Wendy’s showed something that made us wonder, 5 years from now, 10 years from now, that we could go back and say, ‘Maybe it started here.”

— Social & Influencer Jury Chair PJ Pereira

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